Working with Dr John Sykes to create his holistic health model, focussing on improving peoples everyday health. Creating an identity and a website for his clinic and educational content.
What I did:
Identity, service, website & infographics
Dr John Sykes
A doctor who improves his patients' health by helping them make healthier choices.
His approach is made up of five parts: physical activity, rest, nutrition, mindfulness and interaction.
Brief and structure
John needed an identity to open his clinic, share his content and grow his presence online through the website and on social media.
Designing a health model
A person's health is a complicated conversation which the Prime Wellbeing model simplifies into five components of health and five goals to achieve.
Components to improve
Goals to achieve
Creating an approachable and trustworthy identity, using arrows throughout to graphically communicate the message.
Improve health by gaining direction
Adding some personality
Designing pictograms for people to relate to when considering their everyday health decisions both positive and negative.
Decisions, decisions, decisions
Using the pictograms within illustrations to show the purpose and approachable nature of the clinic. Illustrating decisions to show the options a person has when considering changes to their everyday health.
Information designed for people
Designing infographics to simplify and visualise health information for Johns' educational content shared on the website and in print work.
The Prime Wellbeing clinic is
The education website is
Instagram following increase of
The bottom line, how'd it go?
Dr John Sykes
Prime Wellbeing founder
Working with Mike is great! Creative and adaptive, he brings my health info & ideas to life. The project changed several times, Mike was always good at communicating, which resulted in a fantastic identity and website. Mikes’ expertise with design is evident, and I see him as an incredibly valuable asset to any project he works on.
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