Collaborating with Su Roelofs, a holistic dentist and gum disease specialist, to create Peritip. A dental tool designed to improve personal gum care, treating and preventing periodontal gum disease.
What I did
Strategy, Identity, Product & Service
- European Federation of Periodontology
What is Periodontal disease & Periodontitis?
Periodontal gum disease (periodontitis) is an infection of tissues that hold teeth in place, leading to teeth loosening or tooth loss.
Gum diseases are some of the most common in Europe, but among the least acknowledged, they can increase the risk of diabetes, stroke and heart disease.
Treating Periodontal disease
Out of reach of personal hygiene practices, harmful bacteria can develop in the periodontal pocket, between teeth and gums. Clearing the bacteria stops the infection from spreading to the root, tooth, gum or bone.
Comfortable & manoeuvrable
Focussed on making the tool ergonomic, it is comfortable to manoeuvre even in difficult to reach areas.
Kind on gums
Testing different woods, the birch toothpicks are soft & fluff up when in contact with water.
Gum friendly, Planet friendly
Tips are compostable & the tool is 100% recyclable plastic. We wanted to make a big impact in the mouth & a small impact outside.
Designed for hands & mouths
Focussing on familiar grips, we wanted people to instinctively hold and manoeuvre the tool to clean each area of their mouth.
‘Penholder’ - Anterior gumline
‘Paintbrush’ - posterior gumline
‘Toothbrush’ - Top gumline
Simple product, simple identity
In the box
With every Peritip purchase, a pack of Peritip tips & Infocard of instructions are included.
As simple as brushing your teeth
To make the experience as simple as possible, we created instructions for people to follow when learning how to use their Peritip.
As people use a new tip with each use, it was essential to make the service as seamless as possible for peoples sanity and safety.
Not just providing a product, ‘The Gumline’ is a newsletter & resource to educate people on how to improve their dental hygiene.
The bottom line, how'd it go?
Dentist & Peritip owner
I've worked with Mike on Peritip from the beginning. His drive has got the project from a standstill to up and running. As a dentist designing a product was totally new to me, Mike took on the project with energy and commitment. Without him, Peritip wouldn't have come to fruition. He designed the product to a very high standard and produced all the graphics and animations for the instructions, packaging and website. Going beyond by assisting in getting the product on the market. He's dedicated, reliable and funny, a joy to work with.
Copyright © MIKEiD 2018