Humble
Working with Dr Ashish Bhatia to simplify and structure his holistic health model and turn it into a user-centred health and performance service for individuals, teams & organisations.
What I did
Strategy, Service & Identity
Humble beginnings
Meet Ashish, Humble’s founder. An NHS GP or, as he likes to phrase it, a ‘Gentle Presence’, experienced frontline medic and sleep specialist.
Passionate about helping people thrive, Ashish developed his own holistic health model and brought together a team of health professionals to create Humble.
The Humble Way
The model needed to be structured, as it is complex and medical behind the scenes. We wanted people to look at one diagram and understand 'The Humble Way', using it as a graphic device and an infographic.
Defining the four areas and simplifying the process to work holistically helped build the service and informed the identity.
One Process, Four Steps
Speaking to people Ashish had helped before, we found that having one straightforward and memorable process worked in helping people learn how to help themselves.
4 areas, 16 modules.
Breaking the model down into four areas has helped people compartmentalise what they're learning and how they can apply it. This also indirectly constructed the Humble offering.
A Humble identity
The models' structure informed the identity by giving function to the colour palette and the purpose of each graphic style.
Holistic health packages
We want people to interact with Humble in a way that feels comfortable and valuable. Carefully considering how the offering is represented allowing people to improve what they want to improve. Offering both holistic packages and goal specific.
Goal specific sessions
For people looking to improve individual aspects of their health, we developed modules into Goal-Specific Sessions:
Personalised plans
Also offering customised health plans. Analysing how Ashish asks what people want to improve and turning that into a simple click-through.
Pause & Breathe
We wanted to have a tool on the site for people to calm down, take a minute and reset.
A Humble help book
An interactive guide containing exercises and resources to help people in their own humble way.
The bottom line, how'd it go?
Dr Ashish Bhatia
Humble founder
I’ve worked with Mike on Humble from the start and hope it continues for years to come. His friendly, professional manner, combined with his design and User Experience talents, have been invaluable in translating my ideas into a brand. Throughout, he has been receptive to ideas, grasping my humble vision and proactively guiding when necessary.
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